Internet of Things in Vietnam: Opportunities and Challenges

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Vietnam’s Internet of Things (IoT) market is growing rapidly, with revenue expected to exceed US$13 billion by 2028. In this context, we analyze the opportunities and challenges of foreign investors entering this market in Vietnam.


Internet of Things (IoT) technology covers any device connected to the internet that exchanges data with other hardware devices and responds accordingly. For example, a house with an autonomous lighting system that can be managed remotely or that uses motion detectors to turn itself on or off as needed. This technology is becoming big business. In fact, IoT in Vietnam is expected to generate US$13.11 billion in revenue, between 2024 and 2028, with a CAGR of 14.83 percent, . In 2024 alone, it is expected to reach US$7.54 billion. That said, while , or an average of about two IoT-connected devices per person, in Vietnam that number is . This, however, just means there is plenty of room to grow.

Vietnam’s IoT Landscape

Regulatory support

, issued earlier this year, lays out a blueprint for the infrastructure needed to grow Vietnam’s IoT industry. Specifically, according to of the Decision, all of Vietnam’s high-tech parks, research, development, and innovation centers should be able to connect to the internet with a minimum speed of 1Gb per second by 2025. Furthermore, Vietnam is targeting the provision of 5G mobile broadband network coverage to 99 percent of the population by 2030.

High Tech Zones

In recent years, several high-tech zones have been developed to encourage foreign enterprises to invest in tech manufacturing in Vietnam. (HLHTP) was one of Vietnam’s first high-tech parks. HLHTP focuses primarily on research and development in four areas: information technology, biotechnology, new material technology, and automation technology. Another example is . This has been one of the most successful technological parks in Vietnam, with more than US$12 billion invested.

Foreign ownership in telecommunications

Whereas there are limits on foreign investment in telecommunications in Vietnam broadly, in core IoT-related fields like cloud computing and data center development there are none. See: Vietnam’s Amended Telecommunication Law for Foreign Firms.

Opportunities

Consumer goods

A growing economy, combined with rising urbanization, has created a high demand for IoT products in Vietnam. This includes smart gadgets and technology like home security systems that connect remotely to mobile devices and televisions that connect to home wifi allowing users to share content between their home theatre systems and mobile devices. Foreign electronics firms may find a lucrative opportunity in retailing IoT-related products ranging from mobile telecommunications devices to more complicated, responsive monitoring systems. With several big electronics retail chains, with stores spread all over the country, manufacturers of IoT devices can relatively easily reach Vietnam’s booming consumer market.

Education

Vietnam currently , according to Minh Duc Nguyen, Associate Professor – Doctor at Hanoi University of Science and Technology. Nguyen says this shortage of highly educated human resources is a result of Vietnam’s lack of training programs teaching IoT development. Foreign educators, therefore, could potentially find a profitable investment opportunity in establishing comprehensive IoT education and training programs. Whereas these programs are already on offer, they are currently limited and there is plenty of room for more.

Challenges

Standardization

Because IoT devices are most effective when connected to other IoT devices there is a need for technical standardization. Fragmentation in the development and deployment of IoT devices can lead to inconsistencies and integration problems. This can reduce performance and make them more expensive to operate.

Security

The proliferation of IoT devices raises cyber security concerns. Hacks, for example, may result in significant losses to both consumers and businesses. As a result, investors and enterprises in this industry should expect to devote a significant amount of time and resources to updating their security systems.

Key IoT firms in Vietnam

FPT Software

is part of the FPT Vietnam Group. It is a software services and solutions provider with a global customer base. The company provides software solutions to several of the world’s largest corporations, including Hitachi, Unilever, and Deutsche Bank.

Vietnam Posts and Telecommunications Group (VNPT)

is a company with network infrastructure and mobile services coverage throughout Vietnam. VNPT’s flagship IoT product is VNPT IoT Guard. , this is one of the first commercial-use products in Vietnam for protecting IoT devices.

Viettel

The Military Industry and Telecommunications Group (Viettel) has the most extensive telecommunications network coverage in Vietnam. Viettel has used this to effectively develop a Connectivity Management Platform (CMP) which improves the connection and data-gathering capabilities of IoT devices.

Looking ahead

IoT devices are becoming increasingly popular in Vietnam and this has not gone unrecognised. The government is actively promoting investment and development of the industry and several homegrown IoT products have already come on the market. It is, however, still a relatively small industry in Vietnam when compared to the rest of the world, with plenty of room to grow. With this in mind, foreign firms producing IoT devices and services may find lucrative opportunities in this rapidly emerging country. For more information on accessing the Vietnam IoT market, contact the business advisory experts at .

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